Tag Archives: seo

Devious Link Building or Just Normal Business Practice

SEO - Ethical Backlinks - Indigo GirlDevious link building or just normal business practice –  A little bit of background to start with, I run two businesses an ethical online marketing agency and a social enterprise which is a training business. Online marketing and training are two highly competitive market places to be in. Have I ever needed to stoop to underhanded tactics in order to get ahead in either of my businesses? No I have not. I did however work in the financial services industry for almost 20 years so I am not naive. I am fairly well acquainted with shady business practices and doing anything to get the competitive advantage.

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Copywriting – 7 Reasons Why You Must Invest In Article Writing

Copywriting - page of a book communication highlightedBusiness has always been a cutthroat proposition, the advent of the internet means that we can now easily sell to more markets but that has also brought about increased competition in all market places that we enter. With E-commerce, our goal is to attract as much traffic to our websites as possible so that we can convert a proportion of those visitors to sales. In most market places conversion rates are fairly static so the easiest way to increase our sales is to increase the traffic to our website.

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