How to Get More Traffic – Are we Boring Our Readers!

Question Do You Bore Your ReadersAs a teacher and a writer one of the hardest things to convey is the importance of writing with your customer in mind. When I started this blog to accompany the forthcoming Business Marketing Answers forums I thought it would be an ideal opportunity to carry out a little research. I really wanted to see how much writing style really matters when it comes to generating targeted traffic in this new age of information overload. What do you think I discovered?

I decided that there was only one way for me to test my hypothesis over a relatively short period of time. I would have to write 2 sets of articles for the blog in 2 distinct styles and market them the same way to the same audience to see what response they got.

So I started the blog with 2 fairly heavyweight and technical articles:

Copywriting – 7 Reasons You Must Invest In Article Writing

Search Engine Optimization Why You Ought To Be On The Cutting Edge

I marketed the posts using Twitter, Facebook, Blog Frog, Stumble Upon, Digg and so on. I then posted 2 more much less formal articles in a totally different style:

How I Get The Creativity Of Writing Kick Started

My Top 5 Writing Companions

This time I wrote shorter posts in”how to” and “list” styles. I then marketed them in exactly the same way and waited with baited breath to see what would happen.

Can you guess which posts got more views and a slew of comments? Not that hard really, it was of course the more informal posts. Why is this important? Well to connect with your audience you need to communicate with them in a style that they appreciate and enjoy! Who wants to be bored rigid?

We now know that it is the case that we have to tailor our writing to our audience and of course make sure that we are actually targeting that audience. How do we do that? We have to get to know who our readers are! Get some tips on customer analysis here.

In the mean time why don’t you share your views below on how you tailor your style and what difference do you find it makes?

About Kittie Walker

Kittie Walker is the founder and CEO of Indigo Girl - Internet Marketing Services a marketing and training consultancy based in the united Kingdom. Indigo Girl is passionate about assisting SMEs to unlock their earnings potential through the use of holistic and ethical internet marketing campaigns.
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2 Responses to How to Get More Traffic – Are we Boring Our Readers!

  1. Gemma says:

    So very true, This is something I’m trying to work on, I need to be more personal when I write as my blog is meant to be quite personal 🙂

  2. Thanks Gemma I really enjoy reading your blog as well Trip To Finland

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